The infographic below is much more appealing than a list of statistics, but if you’re in a hurry here’s the breakdown of why you need to be blogging for your website and business to succeed.

Websites that have an active blog typically have 97% more inbound links
*Links are still the most important factor in Google’s ranking system
They have on average 434% more pages listed in Google’s index
*more pages listed = more chances for people to find you
61% of consumers in the U.S. have made a purchase based on a blog post
60% feel more positive about a company or brand after reading their blog
82% enjoy reading relevant content form company blogs
70% learn more about a company through their blog than advertising
Typically most people read 5-10 blogs every day
31% consider a company’s blog to be the second most influential factor in making a purchase
77% increase in leads for companies with more than 51 blog posts.
65% of people rad blogs in the morning
10:00 AM is the most popular time to read a blog
Monday and Thursday are preferred
41% of people want to be notified by email when a company adds a new blog post

Now that you’re convinced that blogging is important you need to understand the technical aspects of optimizing your blog. This includes intentional titles, user-fucused meta tags, image size and title, alt text optimization and keyword awareness. I’ll cover this in a future post, but feel free to call for personalized advice.