SEO Consultant / Online Advertising Advantages and Disadvantages

Online Advertising Advantages and Disadvantages

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Considering Online Advertising?

Online advertising and marketing is an ever growing field. More and more people are turning to Google and other search engines to find products, services and information. Even to the point of asking their phone a question expecting an immediate answer. This article will discuss online advertising advantages and disadvantages. Hint there aren’t many disadvantages…
online advertising advantages and disadvantages

Overview

First of all, as we all know Google, Amazon, Facebook are some of the big players in this space. They make their money primarily through Paid Search (PPC) but alot of their business relies on Organic SEO. They don’t get paid directly but good organic results keep their users coming back and give them a higher chance of using their paid services.

What’s Included in Online Advertising?

THere are over 200 signals that Google uses to rank a website or page. Most of them have minor affect but there are a few that can do a lot for your site:

  • Content – Unique informative with photos and videos
  • Link Building – Using your content to get links from other sites
  • Techn ical SEO

    • – Making sure the site works properly and is telling Google accurate information (this is very in depth…)

These are the top three areas of online advertising to focus on but there are many many more that need to be on par if you want your site to rank well.

Advantages of Online Advertising

It’s all but a requirement for any business to succeed. If done correctly it gets you in front of your target market – people in your area that are looking for your product or service. That’s the biggest advantage – compared to traditional advertising, online advertising can better target your customers and save your ad spend for other things. Along with a targeted audience you can also target your messaging to whatever demographic you’re looking for.

In addition the results are nearly immediate. If you launch a new page on your site or PPC campaign you will see some sort of results very quickly. Traditional advertising usually takes time to produce and implement.

Other advantages of online advertising:

  • Increase overall brand awareness
  • Better response rate
  • Reach a wider range of customers
  • Faster results
  • Minimize your competition
  • Long-term exposure
  • Add a personal touch
  • Increase trust with your potential customers

Disadvantages

There really aren’t any… But we can discuss this further in a free consultation with one of our Dallas SEO Consultants.