Local SEO Tools: Optimize Your Site for Multiple Locations

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multiple-locations-local-searchLocal brand awareness matters more now then ever. Google and other search engines are catering to the searcher’s location more than the national audience. That means if if someone in Garland searched for “flower shop” then businesses that are in Garland (assuming their sites are locally optimized) will likely appear first in the list. Makes sense. Why would Google tell you about a flower shop that’s in Plano or Frisco if you’re in Garland. In these cases “good” SEO means less than “good” local optimization. Of course good SEO will still determine what Garland flower shop gets ranked highest among their local competitors.
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Your Homepage

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homeThe homepage of your website is meant to be an entry way into the rest of your content. Or at least is used to be. Once upon a time your homepage was needed to explain to visitors and search engines what your site was about and all the details within. Every keyword you could think of was stuffed in and the amount content of a typical homepage was close to every other page on the site combined.
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One Way Link Building Service

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Second only to unique content, link building is the most important aspect of SEO. One way links to your site from others tell search engines your site is trusted by those other sites. As you can imagine it’s not easy to convince other site owners to link to you without giving them something in return. That’s where the problem lies. Search engines are becoming smarter – enough so that they can tell when a link pointing to your site was paid for, if you linked back to that site or otherwise linked because of a mutual agreement. Paid links, link farms and other methods of grey and black hat link building are very bad and will hurt your efforts. Don’t do it! Honest one way link building comes naturally with time and a painstaking process of writing good content, sharing it, letting other webmasters know about it and politely asking for a link. Some will link to you but most will not.
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