Many of my clients ask me to slow down or stop SEO during the seasons their offerings or services aren’t highly used. For example a construction / home repair company is insanely busy during the spring and summer, but fall and winter business naturally slows down. [Read more…]
Local Businesses MUST be on Google +
I think most of us understand that online reviews are crucial to a business’s SEO strategy, but it looks like more and more your ratings from Google+ local reviews are weighted heavier by (you guessed it) Google. In a UK Study of search Engine Ranking Factors it was determined that Google+ reviews have possibly the most important impact on local search results. [Read more…]
Local SEO Tools: Optimize Your Site for Multiple Locations
Local brand awareness matters more now then ever. Google and other search engines are catering to the searcher’s location more than the national audience. That means if if someone in Garland searched for “flower shop” then businesses that are in Garland (assuming their sites are locally optimized) will likely appear first in the list. Makes sense. Why would Google tell you about a flower shop that’s in Plano or Frisco if you’re in Garland. In these cases “good” SEO means less than “good” local optimization. Of course good SEO will still determine what Garland flower shop gets ranked highest among their local competitors.
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